Friday 15 June 2007
Cartier ..../.... First Pay The Rent
By David Pitt, Friday 15 June 2007 - 23:43 :: Places
23 Place Vendome, Paris 75001. The 001 says it all. First Arrondissement, high rent district, high prices and noses too. Still the merchandise is grand, and fine, and even exalted. Louis-François Cartier founded this house in 1847 and ever since it has been synonymous with luxury. First in traditional jewelry then in fine watches and now expanded into fragrance, leather and a broad array of other riches. He was the crown jeweler to 19 royal houses. Still, it was his three grandsons who took the concept global: Louis in Paris, Jacques in London, and Pierre in New York. Yes, there is one on 5th Avenue. There are other names – Boucheron, Chaumet, Mauboussin & Harry Winston – but there is only one Cartier.
Original appearance Sept 4, 2005, © 2005 / Cartier House, Haute Couture / 23 PL VENDÔME, 75001 / 01 44 55 32 20 / CIP 147, OO 22, RD 04, YP 30/11-4
The Drouot had a monopoly in the field of auction houses in France from 1852 until approximately 2001. Since then it has had to compete with Christies and Sothebys. There is more than one but Drouot-Richelieu is the main one. Also there is Tajan and Artcurial to contend with, but that is not my concern here. It is simply the joy of visiting any of the French auction houses – for the really high end you go to the international houses in London and New York. Below that, the mélange of merchandise is what is captivating, the range of prices, the diversity of objects. Even the condescending Parisian disposition seems a little less haughty, though we don’t quite yet approach civil. It is the variety, and the stories that some of the objects could tell, that is downright fun. Attics unlimited – and some of their attics go back a couple of thousand years.
Francesco Procopio, a Sicilian immigrant, opened the prototype in 1686. Starbucks emulated it some years later. Voltaire to Verlaine, Beaumarchais to Balzac and every other French literary figure of any repute were seen at the tables. Polite society, ladies too, graced the establishment. This was a first. Beverages and sherbet drew a crowd. Revamped in 1989 in 18th century style, it is now decorated tastefully, and serves ‘brasserie fare’ the critics sniff. This cowboy loves brasserie fare and the desserts are also great. Embedded in the fascinating Latin Quarter, the oldest restaurant in Paris is well worth a look-see. There is a wide range of prices and unless you know what you are doing it is often best to just order ‘the menu’ (the daily special).