With handbags all the rage on Fashion Avenue, Hermes is sitting pretty. Today they are also into silk scarves, ties, bracelets, fragrances, watches, cuff links and ready-to-wear – and, oh yes, they still do saddles. A metamorphose started in 1997 with Martin Margiela, and continued in 1999 with Jean Paul Gaultier, they began to define French chic in clothes. Mostly though this firm, founded in 1837, probably succeeds because it is still family-owned and family-run, with a major emphasis on quality and craftsmanship. This is authentic French luxury. Currently the 5th generation holds sway but the 6th is spread throughout the company and set to soon make its mark.

Original appearance Sept 10, 2005, © 2005 / Hermes, Leather Bags and Haute Couture / 24 RUE DU FAUBOURG-ST-HONORÉ, 75008 / 01 42 65 21 60 / CIP 149, OO 24, RD 10, YP 30/12-10